Poltronova

Jouets à Jouer: Oggetti nella foresta — Poltronova by Poltronova

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Jouets à Jouer: Oggetti nella foresta — Poltronova by Poltronova
Jouets à Jouer: Oggetti nella foresta — Poltronova by Poltronova

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Brand Poltronova
Category Accessories
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Centro Studi Poltronova per il Design nasce nel 2005, tra l'altro, per costruire un archivio di importanti documenti legati allo storico marchio Poltronova. Il lavoro di ricerca ha portato all'edizione di una serie di pubblicazioni dei suoi prodotti più celebri, vere icone del design contemporaneo. Il Centro Studi Poltronova presenta una serie di monografie dedicate ai pezzi di design più innovativi che, insieme, contribuiscono a costituire una micro-storia del design italiano. Questa è la prima monografia della serie, interamente dedicata a Joe, una poltrona realizzata dallo studio DDL e presentata per la prima volta al Salone del Mobile di Milano nel 1970.

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Brand Poltronova
Category Accessories

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At a time of great attention and rediscovery in the international arena for Radical Design, Centro Studi Poltronova launches as part of September Design 2018, a historical exhibition at the Italian Cultural Institute in Bruxelles. For the first time gathered together, the symbolic objects designed between the end of the Sixties and the beginning of the Seventies when Ettore Sottsass is the company's art director and still produced by Poltronova today. Objects on display: the Superonda sofa, the Sanremo lamp and the Mies armchair by Archizoom Associati; Sofo, sofa and armchair, and the Gherpe and Passiflora lamps by Superstudio; the Ultrafragola mirror by Ettore Sottsass and the iconic Joe armchair by De Pas, D’Urbino, Lomazzi. The exhibition aims to communicate the irreverence and extraordinary vitality that characterized those projects at the time of their conception and which are still unchanged today. Almost off–scale toys, yesterday as today, are objects that are opposed to the automatisms of the consumer society thanks to a hybrid use that guarantees total freedom of approach.

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